How do you know if a design is good? You don’t even notice it.

Design is optimised for the user to make journey as easy as possible, in every type of design - web, graphic, product - we’re solving problems that you don’t even notice.

After watching the Beckham documentary on Netflix, I have fallen back in love with the Spice Girls but looking at them now through a design lens I’ve realise how important their style of branding in the music industry was.

What if the creative industry was like driving a car, or becoming a doctor, where you have a point in your career that you get certified. At what point would creatives get their license?