Cambio Cards
Cambio: Into the Wild is a card game designed to connect people with nature. The sustainable deck was made to encourage in-person games in the outdoors to combat screen time and social media taking over our generation. Whether it’s waiting for the bbq on the beach or at the bar after a ski session the game is to be taken outside and into the wild.
Team:
Brand and Web Design: Bron Findlay
Project Managers: Dan Ellis & Josh Visser
Illustrator: Patch D Keys
Photographer: Cody Gannon
The game was socially led therefore, we wanted strong branding to be recognisable across reels and marketing materials.
For the first campaign, we played on the idea ‘Into the Wild’ by creating a series that empowered people who would play outside. Highlighting our target audience and the card game simultaneously, using the stacked typography and simple graphics we brought this to life with images and videos across socials.
