Community Sixty Six
Community Sixty Six is a female-founded skincare brand that focuses on making life simpler. Building lasting skincare habits with simple stacked products removes the confusing 6-step skincare routine and focuses on minimalism, community, and habit-building.
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Agency:
Team:
Brand and Graphic Designer: Bron Findlay
Project Lead: Elle Wilson
Marketing Lead: Sarah Lee
The brand development secured a new partnership with SEPHORA US which saw a 22% in growth. The full range of products and design assets can be seen across their global sites.
The brand development also inspired a website update for Community 66 which is now live and achieved 2 x new retail and media partners.
“Bron was selected as the creative lead on the re-brand of Community Sixty-Six, a USA skincare brand. Throughout the project, Bron provided a clear roadmap, ensuring that myself as the client, and the brand founder were involved in every step of the process. Bron clearly demonstrated a strong understanding of the brand, the customer and provided a creative direction that would enable the brand to be distinctly identified in a saturated market.
The re-branding effort was a huge success, resulting in significant brand growth and securing additional retail partnerships in the USA and UK, with one retailer commenting ‘the brand had been taken to new heights, putting it in a position to compete with the leaders in the category’.” - Elle Wilson, Marketing Director